Alexandria Business Association organized a highly informative seminar at Cecil Hotel, titled "How to Benefit from Big Data for Business Development and Maximizing Profitability"

On Wednesday, December 13, 2023, Alexandria Business Association, represented by the Entrepreneurship Committee led by Dr. Walid Eid and Ms. Riham Adel, organized a highly informative seminar at Cecil Hotel. The seminar, titled “How to Benefit from Big Data for Business Development and Maximizing Profitability,” aimed to shed light on the importance of utilizing big data in small and medium-sized companies.

The esteemed Dr. Mohamed Gomaa, a professor at the University of California, delivered an insightful presentation during the event. He emphasized that big data encompasses information collected from various sources, both traditional and digital, both inside and outside the company. This extensive data can assist small and startup companies in identifying factors that influence customers’ purchasing decisions, whether it be their own products or those of their competitors. Furthermore, analyzing this data allows businesses to uncover innovative marketing strategies to attract customers and determine the current demands of the market. In essence, big data offers a valuable platform for continuous analysis of the company’s product success and competitive advantage.
Moreover, Dr. Maggi Nasif gave a presentation on the educational programs and post graduate scholarships offered by Fulbright in the US in various fields.

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